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UNITE

Unite was created as a project for a branding class at San Diego State University. The idea behind the brand developed from wanting to differentiate from other sporting good stores which specialize in making an individual a superstar rather than elevating the play of the entire team. The top American sports rely on the play of an entire team which is what I wanted this brand to focus on. Individuals may get stats but teams win the championships.

UNITE

Unite was created as a project for a branding class at San Diego State University. The idea behind the brand developed from wanting to differentiate from other sporting good stores which specialize in making an individual a superstar rather than elevating the play of the entire team. The top American sports rely on the play of an entire team which is what I wanted this brand to focus on. Individuals may get stats but teams win the championships.