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UP

This was a personal project I started during the 2014 FIFA World Cup. While I was cheering for the United States, I continuously thought about how while the broadcast graphics were a bit cumbersome, they did the job without overwhelming the viewer. Being an avid sports fan, I watch a variety of sports channels, each with their own set of unique graphics.Today’s sports channels (ESPN, NBC Sports, Fox Sports, CBS Sports, etc.) have on-screen design elements that become unnecessarily large and often remove the viewer from the atmosphere of the event being covered. 

My goal of allowing the viewer to feel more connected to the game through design led to the creation of the UP Sports Network. The design aesthetics of the brand innovate beyond existing channels while maintaining the principle of “less is more”.

UP

This was a personal project I started during the 2014 FIFA World Cup. While I was cheering for the United States, I continuously thought about how while the broadcast graphics were a bit cumbersome, they did the job without overwhelming the viewer. Being an avid sports fan, I watch a variety of sports channels, each with their own set of unique graphics.Today’s sports channels (ESPN, NBC Sports, Fox Sports, CBS Sports, etc.) have on-screen design elements that become unnecessarily large and often remove the viewer from the atmosphere of the event being covered. 
My goal of allowing the viewer to feel more connected to the game through design led to the creation of the UP Sports Network. The design aesthetics of the brand innovate beyond existing channels while maintaining the principle of “less is more”.